The vision for the park and its programming was conceived through workshops that Arts + Public Life convened with local community members. The space, architected by Site Design, will activate the empty one-acre lot into a creative, public, green space. Community-centered arts programming will include film screenings, live theater, outdoor music, public performances, exhibitions, youth education, and marketplaces. Our identity reflects the programming of the park — exciting, vibrant, edgy, with a great amount of playfulness.
The Arts Lawn will be an arts-programmed outdoor park located in Chicago’s south side — the first of its kind in the US. Building off of ideas from community workshops.
Span designed a bright, colorful identity that captures the park’s creative spirit as inspired by the endless sparks of creativity that come from gathering. Through a flexible system the icon is capable of an infinite amount of representations to express openness, adaptivity, and belonging. The logotype also features a customized version of Avant Garde Gothic that builds off the angularity of both the icon and the park’s site plan.
