Charter Fishing Campaign

Digital & Print Campaign / TYPOGRAPHY / ILLUSTRATION / DESIGNED WHILE AT SPAN ✐

Client

Illinois Department of Natural Resources

Credits

Nick Adam
Design Direction, Design

Avery Branen
Design, Illustration

Outfront
Media Placement

Details

Chicago has a Great Lake.’
— John Massey, Designer, Center for Advanced Research in Design

‘That Great Lake has world-class fishing.’
— Vic Santucci, Program Manager, Illinois Department of Natural Resources

The Illinois, Lake Michigan, Charter Sport Fishing industry campaign was facilitated by Illinois Department of Natural Resources and was funded by CARES Act 2.0.

Span designed a campaign that builds excitement for sport fishing and brings attention to Illinois’ Charter Boat Fishing industry in collaboration with the Illinois Department of Natural Resources and regional charter captains.

A bold set of billboards feature original illustrations of game-fishing royalty — Lake Michigan’s Coho Salmon and Lake Trout. Strong typography evolves the classic fishing industry aesthetic found on bait and tackle shop signage into a fresh and contemporary look.

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